Jean Types  

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There are many different kinds of jeans, but most share the same material called denim. Jeans can actually be made of any other material which is a common confusion. The word "jean" really refers to the design of the pants. The run of the mill Levi's jeans is the best example of what a jean design is. The main difference in jeans today is the cut or fit of the jeans. Companies have very many different names for the fit of their jeans but they follow some very basic principles that are not new, they simply follow changing fashion trends.
To start off there are three major sections of a pair of jeans. Where the jeans rest on a person's waist is called the rise. There are high,regular and low rise jeans depending on if the sit above, at or below the waist respectively. Next, the thigh of the jeans has three different fits as well. A full thigh is wide and very standard. A relaxed thigh is slightly loose, and a fitted thigh is the tightest. Finally there is the opening of the leg at the bottom. A tapered opening will get narrower than the thigh. Straight means that the opening will be just as wide as the thigh. A boot-fit means that it will be slightly wider than the thigh of the jeans. Finally, there is the flare which is the widest opening at the bottom. All of these can be mixed up to create a custom look by each designer. There are also a few extra touches to jeans that refer to a purpose the jean actually serves. A carpenter jean is an old term for a loose fitting jean with a hammer loop on one side and two side pockets. There is also a utility jean that is loose fitting and has reinforced fabric on the knees.
Popular trends right now don't always name each fit in the title but will usually have a full description available somewhere. Like, a low-rise boot-fit usually means that it is a low waist, fitted thigh and a boot-fit opening. Certain cuts accentuate different body types and tastes.

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Find out more about jeans and style at http://www.allaboutjeans.info/

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Are Sneakers a Fashion No-no in Paris?  

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Are American sneakers a fashion don't in Paris? The Senior Editor of online magazine Paris Eiffel Tower News addresses the issue from a bilateral viewpoint.

I can't count the number of times travelers who asked me: "Should I wear sneakers in Paris?' and other variations of the same question. American tourists especially are concerned about "not fitting in' with inappropriate shoes.

That attitude is remarkable indeed. Dressing so as not to shock the sensitivity of the locals: how much more considerate can you get? I can only give kudos to all of you who ever asked the question or thought about it!

Paris, French fashion, sneakers

Paris-bound tourists are often of the opinion that French women are die-hard fashion victims. This claim is definitely exaggerated, though access to stylish clothing is heavily facilitated in Paris where women magazines such as "Elle' and "Figaro Madame' dictate what's fashionable and what's not.

In my humble opinion, perennial tastes look very much alike in Paris and New York City. Globalization tends to homogenize fashion, making work-a-day wear similar in large cities.

No matter, the sneaker concern remains valid. Sneakers are now such a commodity in the US, how is it in Paris?

The generally accepted business dress code in France usually bars sneakers from entering the corporate environment, except for low-level positions. Thus the Parisian woman wears good-looking city shoes to go to work, unless the business which employs her cultivates a sporty image in which sneakers find a natural home.

Yet sneakers have become design icons in their own right. Adidas, Puma and Nike each have their own Parisian stores, and crank out more models a convincing fashion-victim could easily shake credit cards at. Adidas recently teamed with iconic fashion designer Yohji Yamamoto to create Y-3, a new line of dress-up sneakers. Stella McCartney also has her own Adidas line.

What major difference in shoe-attitude could we identify between American and French she-consumers? The latter will wear sneakers as design items, not as workaday shoes. Sneakers won't be bought for comfort, but will find an easy way into a tight purse when they compliment dress-down pants and make their owner look good. The She-Parisian loves sneakers which make her feet look thin, small, and classy.

A mere glance at the types of sneakers most commonly seen on women's feet in Paris is telling: you won't see any wide, cushy, comfy-looking, plain vanilla sneakers. You will see small, thin-looking, flat-sole, designer sneakers.

For the same reasons, a pair of Stephane Kelian or Robert Clergerie shoes will almost always be favored over a pair of good-looking Pumas. Shoes are a fashion statement, and the more understated it is, the better.

That's another major difference between French and American women. Understatement is a cardinal rule in French fashion. Anything that is too visible is considered garish. This is why the little black dress is such a fashion icon, and why Audrey Hepburn will always be remembered as The Quintessential Fashionable American Woman.

Tourists and sneakers

Does all this mean you can't wear sneakers when you travel to Paris? Of course not!

First of all, sneakers can be comfortable walking shoes. And walk you will, in Paris. The very best way to discover the city is to walk along its streets. Wearing shoes in which you feel comfortable walking 10 miles a day at a leisurely pace is a majorly important decision for the general mood of your stay in the French capital.

Do not back off from wearing sneakers if these are your best walking shoes. And if you have even better walking shoes, pack them, even if they make you look like you are on a trekking trip!

Frankly, you should not ask yourself this question. Who cares about how you look in the street? Don't be self-conscious, just be comfortable in your shoes. You are a visitor, these are your vacations, this is your very own time! Jeans and sneakers are international. People won't be offended by your looks. Unless you dress in pink tops and electric blue pants, with golden sneakers and Jackie-O shades, nobody around will have any second thoughts about your attire.

And if they ever notice your jeans, LL Bean trekking shoes, and Patagonia jacket, well, push come to shove, they might think you're American. And so what? In all likelihood they will appreciate your visiting Paris.

Dining out in sneakers

Does it mean you can wear sneakers everywhere, on any and every occasion? Not so.

For instance, can you have dinner in a restaurant shoed with your brand-new white sneakers?

For the sake of it, let's imagine you are strolling along in your Levi's jeans and Lands End boots. It's now dinner time, you are hungry, and scanning the landscape looking for a promising restaurant. There is it! The menu displayed outside is appetizing, prices are within your comfort zone, the place is not so crowded Ah, but guests are dressed smartly. Will they let you in? Will you fit in?

I have yet to see a door sign indicating "No Sneakers Allowed' in Paris. Some high-brow places may expertly leave you at bay: "Do you have a reservation? Sorry, we are full tonight". But beside those rare snobbish places, no restaurant will refuse to seat you because you wear casual sneakers.

Therefore the right question is not "Will I be allowed in?', but "Will I feel comfortable entering a dressy place in sneakers?' I venture that you probably would not. And the problem is that being self-conscious is a surefire way to kill your meal. Your attention should be in your plate and on your food, not on your shoes and garb.

My practical rule is "Dress according to the lieu'. If you intend to dine out at expensive, dressy restaurants when you are in Paris, just bring your Pradas. Better yet: pay a visit to Stephane Kelian's and Robert Clergerie's boutiques in Paris, and buy yourself gorgeous-looking footwear by these Parisian designers.

Other places and sneakers

There are other places where sneakers just won't cut it.

The Opera House is definitely one of them. But who would be so foolish as not to dress up for opera night? The sneaker point is moot.

What about a cabaret? I would say it is much better to dress up when you have dinner at a cabaret like "Moulin Rouge', "Lido', and "Paradis Latin'. Though only the stage is well lit in these places, the fact is people around you will usually be dressed up. You will feel much more comfortable in some more formal wear.

How about the boats on the Seine? If you are boarding a boat for a dinner cruise, don't wear sneakers. This is a romantic experience, you will want to make the most of it. An evening dress is "de rigueur'. On the other hand, if you simply want to cruise up and down the stream, sneakers are fine.

Museums? Forget style, wear very comfortable shoes. Nobody will look at your shoes, art is on the walls. But walking down the Louvre galleries is a tiring experience: so much too see, so many galleries, so slow the pace. The good doctor's advice: go with cushion and comfort.

Art gallery "vernissages'? Style is your cue. Art galleries are small, vernissage evenings are short. Evening dress, black preferably, nothing flashy, and good-looking design shoes. No sneakers.

Wrapping up

Dress for the place you go to. If you are unsure about the dress code, you may call in advance to get appraised of it. Pack a dressy pair of shoes, or buy one when you are in Paris. Bring a discreet, understated evening dress.

But don't back away from sneakers for other not-so-formal occasions. Wear them shamelessly in the street. You will blend just fine if you harbor a pair of jeans and a pair of sneakers. Nike is an American brand, and it is very popular in France. Levi's, Diesel, and Calvin Klein are American brands, and they rule the French jeans scene too. In fact, I can't quite think of any domain in France where American culture did not leave a mark ,- except maybe cuisine.

So be comfortable in your sneakers, and enjoy the view.

Thank: http://www.articlecat.com

Are Sneakers a Fashion No-no in Paris?  

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Are American sneakers a fashion don't in Paris? The Senior Editor of online magazine Paris Eiffel Tower News addresses the issue from a bilateral viewpoint.

I can't count the number of times travelers who asked me: "Should I wear sneakers in Paris?' and other variations of the same question. American tourists especially are concerned about "not fitting in' with inappropriate shoes.

That attitude is remarkable indeed. Dressing so as not to shock the sensitivity of the locals: how much more considerate can you get? I can only give kudos to all of you who ever asked the question or thought about it!

Paris, French fashion, sneakers

Paris-bound tourists are often of the opinion that French women are die-hard fashion victims. This claim is definitely exaggerated, though access to stylish clothing is heavily facilitated in Paris where women magazines such as "Elle' and "Figaro Madame' dictate what's fashionable and what's not.

In my humble opinion, perennial tastes look very much alike in Paris and New York City. Globalization tends to homogenize fashion, making work-a-day wear similar in large cities.

No matter, the sneaker concern remains valid. Sneakers are now such a commodity in the US, how is it in Paris?

The generally accepted business dress code in France usually bars sneakers from entering the corporate environment, except for low-level positions. Thus the Parisian woman wears good-looking city shoes to go to work, unless the business which employs her cultivates a sporty image in which sneakers find a natural home.

Yet sneakers have become design icons in their own right. Adidas, Puma and Nike each have their own Parisian stores, and crank out more models a convincing fashion-victim could easily shake credit cards at. Adidas recently teamed with iconic fashion designer Yohji Yamamoto to create Y-3, a new line of dress-up sneakers. Stella McCartney also has her own Adidas line.

What major difference in shoe-attitude could we identify between American and French she-consumers? The latter will wear sneakers as design items, not as workaday shoes. Sneakers won't be bought for comfort, but will find an easy way into a tight purse when they compliment dress-down pants and make their owner look good. The She-Parisian loves sneakers which make her feet look thin, small, and classy.

A mere glance at the types of sneakers most commonly seen on women's feet in Paris is telling: you won't see any wide, cushy, comfy-looking, plain vanilla sneakers. You will see small, thin-looking, flat-sole, designer sneakers.

For the same reasons, a pair of Stephane Kelian or Robert Clergerie shoes will almost always be favored over a pair of good-looking Pumas. Shoes are a fashion statement, and the more understated it is, the better.

That's another major difference between French and American women. Understatement is a cardinal rule in French fashion. Anything that is too visible is considered garish. This is why the little black dress is such a fashion icon, and why Audrey Hepburn will always be remembered as The Quintessential Fashionable American Woman.

Tourists and sneakers

Does all this mean you can't wear sneakers when you travel to Paris? Of course not!

First of all, sneakers can be comfortable walking shoes. And walk you will, in Paris. The very best way to discover the city is to walk along its streets. Wearing shoes in which you feel comfortable walking 10 miles a day at a leisurely pace is a majorly important decision for the general mood of your stay in the French capital.

Do not back off from wearing sneakers if these are your best walking shoes. And if you have even better walking shoes, pack them, even if they make you look like you are on a trekking trip!

Frankly, you should not ask yourself this question. Who cares about how you look in the street? Don't be self-conscious, just be comfortable in your shoes. You are a visitor, these are your vacations, this is your very own time! Jeans and sneakers are international. People won't be offended by your looks. Unless you dress in pink tops and electric blue pants, with golden sneakers and Jackie-O shades, nobody around will have any second thoughts about your attire.

And if they ever notice your jeans, LL Bean trekking shoes, and Patagonia jacket, well, push come to shove, they might think you're American. And so what? In all likelihood they will appreciate your visiting Paris.

Dining out in sneakers

Does it mean you can wear sneakers everywhere, on any and every occasion? Not so.

For instance, can you have dinner in a restaurant shoed with your brand-new white sneakers?

For the sake of it, let's imagine you are strolling along in your Levi's jeans and Lands End boots. It's now dinner time, you are hungry, and scanning the landscape looking for a promising restaurant. There is it! The menu displayed outside is appetizing, prices are within your comfort zone, the place is not so crowded Ah, but guests are dressed smartly. Will they let you in? Will you fit in?

I have yet to see a door sign indicating "No Sneakers Allowed' in Paris. Some high-brow places may expertly leave you at bay: "Do you have a reservation? Sorry, we are full tonight". But beside those rare snobbish places, no restaurant will refuse to seat you because you wear casual sneakers.

Therefore the right question is not "Will I be allowed in?', but "Will I feel comfortable entering a dressy place in sneakers?' I venture that you probably would not. And the problem is that being self-conscious is a surefire way to kill your meal. Your attention should be in your plate and on your food, not on your shoes and garb.

My practical rule is "Dress according to the lieu'. If you intend to dine out at expensive, dressy restaurants when you are in Paris, just bring your Pradas. Better yet: pay a visit to Stephane Kelian's and Robert Clergerie's boutiques in Paris, and buy yourself gorgeous-looking footwear by these Parisian designers.

Other places and sneakers

There are other places where sneakers just won't cut it.

The Opera House is definitely one of them. But who would be so foolish as not to dress up for opera night? The sneaker point is moot.

What about a cabaret? I would say it is much better to dress up when you have dinner at a cabaret like "Moulin Rouge', "Lido', and "Paradis Latin'. Though only the stage is well lit in these places, the fact is people around you will usually be dressed up. You will feel much more comfortable in some more formal wear.

How about the boats on the Seine? If you are boarding a boat for a dinner cruise, don't wear sneakers. This is a romantic experience, you will want to make the most of it. An evening dress is "de rigueur'. On the other hand, if you simply want to cruise up and down the stream, sneakers are fine.

Museums? Forget style, wear very comfortable shoes. Nobody will look at your shoes, art is on the walls. But walking down the Louvre galleries is a tiring experience: so much too see, so many galleries, so slow the pace. The good doctor's advice: go with cushion and comfort.

Art gallery "vernissages'? Style is your cue. Art galleries are small, vernissage evenings are short. Evening dress, black preferably, nothing flashy, and good-looking design shoes. No sneakers.

Wrapping up

Dress for the place you go to. If you are unsure about the dress code, you may call in advance to get appraised of it. Pack a dressy pair of shoes, or buy one when you are in Paris. Bring a discreet, understated evening dress.

But don't back away from sneakers for other not-so-formal occasions. Wear them shamelessly in the street. You will blend just fine if you harbor a pair of jeans and a pair of sneakers. Nike is an American brand, and it is very popular in France. Levi's, Diesel, and Calvin Klein are American brands, and they rule the French jeans scene too. In fact, I can't quite think of any domain in France where American culture did not leave a mark ,- except maybe cuisine.

So be comfortable in your sneakers, and enjoy the view.

Thank: http://www.articlecat.com/Article/Are-Sneakers-a-Fashion-No-no-in-Paris-/8052

Levis for all your needs  

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"Waist overalls" was the original name for what we now refer to as Levi® 501® jeans. We can thank Levi Strauss and Jacob Davis for using a bit of denim, thread and some metal to create the most popular jeans worn around the world today. The original denim pants were always considered to be work pants, but during the 1960’s in America, jeans became the favorite type of pants worn by everyone. This changed the way in which people looked at denim, looked at jeans, and looked at Levis, in particular. Levis became the favorite wear for all occasions and the Levi Strauss Company saw the vision once again and began creating all types of Levis; from work pants to dressy jeans.

The Levis 501 may be the original Levi but today they even come in different varieties to fit our needs. Levis are classified in different categories so you will always find the perfect Levi for every occasion. They are grouped by Red Tab, Premium, Silver Tab. and Workwear. In each one of these classifications you will find different cuts and styles that are perfect.

The Red Tab line includes 501® The Original, Low Rise Boot Fit 527™, Low Rise Straight 529™, Loose Boot Cut 567™, Loose Straight 569®, Relaxed Straight 559™, 501®. The Original "Shrink-to-Fit®", Regular Fit 505®, Boot Cut 517®, Relaxed Fit 550™, Comfort Fit 560™, Slim Fit 512™, and for Big and Tall Relaxed Fit 550™ and Comfort Fit 560™.

In the Premium line you will find 501® Original, Offender™ and Skinner™.

The Silver Tab line is becoming the most popular for comfort and fit and includes Carpenter, Low and Loose, Relaxed, True Boot, Slouch Boot, Baggy and Trooper.

Workwear was the beginning of Levi jeans but today you will see that even work jeans have a new personality. You will find in the Workwear line Carpenter Loose Straight, Cargo Loose Straight, Pilot and for Big and Tall Carpenter Loose Straight.

Levis for women are also separated by the various lines. They have the same wonderful lines as do the men’s above but they do not have a Workwear line only Red Tab and Premium, but the selection is larger.

For kids the lines are somewhat different in that they are categorized by size which include regular, slim, husky and student. Kids are rough on their clothing especially boys with their pants. These Levis will last through all their football games, climbing trees and rough housing. Levis are the most practical and money saving item you can purchase for your active kids.

Levis are the great for every person to be comfortable all year round and during all types of activities. Levis now have a personality that is accepted pretty much everywhere you go. They can be worn to work, to school, dancing, and are sturdy enough for mountain climbing.

Finding the correct fit is never a problem when it comes to Levis. Their jeans are made to fit each individual by size and shape. You will find that as soon as you try on a pair of Levis you will be at home.

Levis are not just jeansPsychology Articles, they have a complete line of awesome clothing that will keep you in style and comfortable. You can choose from for men and women a variety of shirts and jackets that are not only stylish but are practical as well.

Next time you purchase a pair of your favorite Levis remember it all started when a laborer way in 1850’s kept ripping the pockets off of his work pants and the idea was born to use to small pieces of metal to hold the pockets in place.

Thank : ArticlesFactory.com

ABOUT THE AUTHOR

Johann Erickson writes for Denim Express. Please include an active link to our site if you'd like to reprint this article

Levi Jeans  

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What can one say about Levi jeans? They are every where for one. Jeans today, are recognized as casual as well as semi formal wear. In some countries even formal. We don’t really know for sure how a corporate environment may react to an employee wearing a pair of jeans, but in colleges and schools it is all there is.

Dress code - casual: Jeans. Dress code - semi formal : Jeans. Dress code – formal: Jeans. You get the picture. Next question that would come to mind is where would one find such a pair. Every where would be the right answer. All one has to be aware of, to own a pair of Levi’s, are the basics of shopping, and things aren’t even as complicated as the A, B, C’s.

Levi Jeans are a product of the ever famous company Levi Straus and co. started of by Levi Straus. The riveted jeans are a by-product of an innovation, as so many others, created by necessity. Turns out that Levi Straus set up a company and used to work with a tailor called Jacob. Jacob over a period of time became concerned with customers who would rip out pockets just to get more work out of him. He decided to put rivets on them. It worked out so well, that he wanted to patent this idea. For the lack of money he partnered with Levi Straus and the rest was history. Apparently Levi 501 jeans are a direct descended of the first riveted pairs.

Available in every town that is worth a mention, Levi jeans are not the only brands that are offered by the company. Before we go into brands, did you know that before baby boomers, who adopted jeans, denim was essentially used as workmen clothes? Brands that Levi Straus jeans carry include Levi (of course) Dockers and Levi Straus signature

About The Author
Mike Yeager Publisher http://www.my-jeans-4me.com/ For more Fashion resources pls visit http://www.supermodelfashions.com and http://www.darlingforever.com.

Levis Fashion Brand  

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In the list of top market players in the fashion industry, the most shining name is Levis fashion brand. Levi Strauss & Co. (LS&CO) was named after its founder Levi Strauss in 1853. Since then the journey of its success has been going on. It has cast its spell in more than 110 countries. Levis as leading jeans brand has entered into the international parlance and flooding the market with its designer apparels. Levis products are marketed under various brand names like Levis, Dockers and Levi Strauss

It is a name with which youth associate themselves. There is a vast array of Levis products like jeans, shirts, shoes, vests, skirts etc. Levis jeans which has today, become the talk of the town was introduced in the year 1873. LS & CO is a family business, which is taken care of by the descendants of Strauss family. Company shares are not displayed for sale by outsiders except in the Japanese subsidiary. It is a large organization employing nearly 8,850 people from all over and consists of about 1,000 employees at California where it is headquartered.

Levis Fashion Company has been worldwide appreciated for the perfect fit. The specialty of Levis lies in the fact that it is very empathetic towards people. Fashion is a highly customer oriented industry where there are large number of competitors sitting to give you a cutthroat competition. It is the time when you have to come up with something different, something unique keeping the target buyer group in mind. For customer satisfaction it is important to put yourself in the client's position and then come up with a variety with a difference. This is what Levis is exactly doing. Levis is a symbol of passion and independence so go about flaunting your attitude with a pair of Levis jeans.

Articles source: http://www.indobase.com/fashion/major-players/levis.html

3 Lessons From My Levi's  

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By Ken Okel

One of the things I like about giving presentations to companies is meeting a new group of people and exchanging ideas with them. After a recent talk, several attendees and I had a great discussion about the power of branding.

Later while changing my clothes, I was reminded how Levi Strauss & Company is one of the best in the business at branding. Just before I stuck my legs in the jeans I noticed a printed message on the outside of the inside flap of the pocket. From this short note, I’ve pulled three lessons that can maximize your brand.

Be Different: Often when you buy clothes the only message you get is a piece of paper telling you that it’s been approved by Inspector #5 or worse, a sticker that ends up sticking to you! Some companies do have attached messages about their products. But they’re gone once you remove them.

Levi’s uses a non-traditional yet permanent location for its statement of principles. You can see it every time you put on and take off the jeans.

State Your Values: In a few short lines, Levi’s states that you’ve bought an authentic pair of their jeans, their jeans have been around for more than 150 years, and that they are an American tradition that is popular worldwide.

There probably aren’t a whole lot of differences between a pair of Levi’s and all the other jeans on the market. But you wouldn’t know that from how the company promotes itself. To them, you don’t ask, “Are those a new pair of jeans?” but rather, “Are those a new pair of Levi’s?”

A Call to Action: The message on the pocket also thanks the consumer for carefully examining the quality of the sewing and craftsmanship of the jeans. Instead of saying the jeans were inspected by #5, they’re so confident in the workmanship, they’re almost daring you to find an imperfection. Most people aren’t going to carefully scan the stitches but you love the idea that it’s a big deal to Levi Strauss & Company.

Keep your eye out for other good examples of branding. How a product makes you feel will likely determine whether you’ll buy it.

Ken Okel is a communications expert who uses real life broadcasting experiences to help successful organizations communicate better, reduce stress, and laugh more. For his free newsletter and special report, 7 Communication Mistakes that are Costing You Money, go to http://www.kenokel.com/

Contact Ken at 561) 737-4321 or email TVGuy@kenokel.com to reserve your program date or to find out more.

Levi's - Fashion Brand or Denim Icon?  

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By Mono Ghose

Denim icon. There are a multitude of fashion brands in the market, especially in the jeans market, however none achieve the iconic status and brand salience as Levi’s. The fortified and unique image of the Levi’s brand allows them to not only be the most recognised but dominate the jeans market from markedly more expensive competitors. Levi’s can be mentioned in the same breath as Diesel, Ralph Lauren, Calvin Klein and Evisu, and in certain parts of the world they are considered a luxury brand; in southern Europe and parts of Asia and South America they are regularly preferred to designer labels.

An icon imbues legendary, revolutionary, original and unique qualities that are fully recognised and accepted by a large audience. An icon is a revered figurehead that is truly respected and regarded as a leader of their element. An icon that effuses a heritage of innovation and originality through 150 years of social and economic change and still remains at the vanguard of its field becomes a personality and a part of one’s life.

On a global scale people look to Levi’s for authenticity, originality and dependability, in other words they see it as the ‘real deal’. Worldwide Levi’s is accepted as an American icon, an idea furthered by creative images of ‘the jeans that built America’ and the global audience put their trust into the Levi’s ‘institution’ that embodies history, innovation and expertise.

As one would expect from a leader, Levi’s justifies its iconic image by their hand in consistently setting new trends, re-designing the marketplace and raising the benchmark for quality and satisfying consumers’ needs. Respect is not earned cheaply, and an icon is nothing without it. Levi’s through their values in integrity, empathy and courage have ventured and developed a high ethical conduct and social responsibility; observed from the 1960 Levi’s integrated southern plant, the positive representation in their advertising of older, disabled, black and ethnic people, through to the Community Involvement Teams and the Levi Strauss Foundation. These initiatives are not overlooked by the socially and ethically aware audience that now exists and thus the worldwide respect and trust put into Levi’s is regularly consolidated.

Another fact that confirms Levi’s iconic status is its longevity in remaining the most popular and respected denim brand that people want to be associated with. The history illustrates this: the 1950s Hollywood movies depicting the ‘biker boys’ cool image, the 70s Levi’s wearing ‘Saturday Night Fever Culture’, clothing the U.S Olympic team and the ‘Blues 501’ popularity in the 80s, and the cutting-edge unforgettable communications of the 90s up to the current day. Original creative ideas like ‘Laundrette’, ‘Flat Eric’, ‘Clayman’, ‘Twist’ and ‘Odyssey’ represent milestones in solidifying the global Levi’s appeal and raising its position up on a pedestal, akin to the status of an icon.

Endorsed by history and consolidated by the unique encapsulating imagery and communication by the advertising medium, Levi’s has ceased to be a mere fashion brand and has become an international symbol of continuous innovation, quality and dependability. Henceforth considering the range of appeal, from cowboys to skaters, and the depth of its global status, it remains very difficult not to accept Levi’s as the denim icon.

Mono Ghose MA (Hons) Mavericks Executive Account Director/Partner